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When you just moved to the U.S., a service business is a natural choice to start making money quickly. The cost to start is often low, and sometimes all you need is your existing skills and knowledge.
But the U.S. – with 29% of consumer spending globally – has the most competitive consumer market in the world. If you do not know how to market to Americans, you have no chance of competing with business owners who grew up here. As a foreign-born business owner, you spend a lot of time just figuring out where to begin.
Even if you worked in marketing in your native country, you struggle to understand where and how to find customers in the U.S. And when you are busy with your new life and business, you might not have time to think about marketing and advertising at all.
Farewell to home - emigrants bound for England and America - on steamer at Göteborg, Sweden
So how do I get customers for my service business in the U.S.?
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GET YOUR DIGITAL MARKETING ON TRACK
Immigrants waiting to be transferred, Ellis Island, October 30, 1912
What if you had someone with experience and knowledge to help you make sense of the American market and promote your business online? Here are three ways to get your digital marketing on track.
Digital Marketing Execution
Done-for-you online marketing that brings you people who are ready to buy and frees you to focus on service delivery.
Mentoring and Counseling
Insights on how to approach marketing in the U.S. strategically and feedback on your marketing efforts.
Digital Marketing Strategy
A complete strategy to market your business to Americans online, with nuances specific to the U.S.
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Well-dressed family of 27 (Ostrovski) refugees posed on deck upon arival in New York from Russia, Sept. 16, 1921.
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DIGITAL MARKETING STRATEGY
Your digital marketing strategy will combine our knowledge of the U.S. market and research of your service, customers, and competition. It gives you thorough guidance on how to promote your business effectively, including the resources and tools you should use, the best tactics for finding clients, and nuances specific to the U.S.
This package includes:
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A welcome call
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Research on customer segments, pricing, niches, and competitors
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A digital marketing strategy covering relevant marketing activities like SEO, SMM, paid ads, affiliate marketing, PR, events, email marketing, marketplaces, etc.
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1-hour review call
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1.5-hour explanation call
You get a complimentary one-month social media content calendar or a six-month website blog calendar.
Price:
from $1,500
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DIGITAL MARKETING EXECUTION
A service business is hard work, especially at the beginning when you are focused on getting stuff done. You do not have the skills or time for marketing and want to delegate it to someone who gets you people who are ready to buy instead of social media likes – someone who understands how to market to Americans and does not waste your money on ineffective tactics.
This package includes:
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A welcome call
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Research on customer segments, pricing, niches, and competitors
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A digital marketing strategy covering relevant marketing activities like SEO, SMM, paid ads, affiliate marketing, PR, events, email marketing, marketplaces, etc.
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A website or landing page
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Execution of chosen marketing tactics
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Regular reports
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CONSULTING AND MENTORSHIP
When you are new to the U.S. market, you want to learn how to market to Americans. How marketing works in the U.S. and how to approach it strategically. Which channels work best for your business, which to avoid, and what to spend. Learn how to sell your services faster with proven tactics from real-world experience.
Price:
from $200/h